On February 21–22, POWRD proudly exhibited at CHFA 2026 in Vancouver, hosted by the Canadian Health Food Association (CHFA). This marked a significant milestone for our company: our first official trade show appearance and our first booth presence at a national industry event.
Located at Booth 1650–1654, POWRD introduced retailers, distributors, and industry professionals to our growing line of functional beverages. As a first-time exhibitor, we were honored to be selected and recognized by the CHFA organization as a standout emerging brand during the event. This recognition affirms both the strength of our formulations and the increasing demand for clean, performance-driven beverage alternatives in Canada.
Introducing the POWRD Functional Beverage Line
At CHFA 2026, we showcased two distinct product lines designed to meet the evolving needs of health-conscious consumers.
POWRD FOCUS+
Our FOCUS+ line features Matcha and Lion’s Mane, carefully formulated to support calm focus, sustained mental clarity, clean energy, and daily productivity without the crash commonly associated with conventional energy drinks. Designed for professionals, students, and wellness-focused consumers, FOCUS+ delivers a balanced, sparkling functional beverage experience grounded in science-backed ingredients.
POWRD ENERGY+
Our ENERGY+ line is powered by Yerba Maté, offering smooth, natural clean energy support for active lifestyles. Developed for fitness enthusiasts and individuals seeking a better alternative to high-sugar energy drinks, ENERGY+ provides a steady lift without jitters, aligning with today’s demand for clean-label and functional performance beverages.
Strong Industry Engagement and Market Validation
Over the course of the two-day event, our team connected with a wide range of independent retailers, specialty health stores, and distribution partners. Feedback on taste, formulation integrity, and shelf appeal was overwhelmingly positive.
Many conversations centered on the rapid growth of the functional beverage category and the need for innovative Canadian brands that combine efficacy, clean ingredients, and premium positioning. The engagement at CHFA 2026 reinforced our confidence that POWRD is well positioned to compete in this expanding market segment.
Retail and Distribution Opportunities
The momentum generated at CHFA 2026 marks the beginning of our national retail expansion strategy. POWRD is actively engaging with:
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Natural health retailers
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Specialty grocery chains
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Independent retail operators
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Regional and national distributors
We offer science-backed formulations, clean-label positioning, strong consumer trial response, and distinctive packaging designed to stand out in competitive retail environments. Our brand is built to support repeat purchase behavior and long-term category growth.
Retailers and distribution partners interested in bringing POWRD to market are encouraged to connect with our team to explore placement opportunities and regional expansion discussions.
Media and Partnership Inquiries
We welcome conversations with media outlets, brand collaborators, retail buyers, and distribution partners.
For inquiries regarding retail partnerships, distribution opportunities, or media coverage, please contact:
Email: Sales@drinkpowrd.com
Website: www.drinkpowrd.com
CHFA 2026 was an important milestone for POWRD. As we move forward, we remain focused on building meaningful retail partnerships, expanding our distribution footprint, and continuing to develop functional beverages that support clean energy, mental clarity, and modern wellness lifestyles.
